Running a media campaign for a not-for-profit can be tricky because money is tight and operations are often hamstrung by over-consultative processes. That being said, this particular campaign that ran around Australia was hugely successful due to the topic being a hot election issue that involved many industry sectors. Significant radio coverage was gained especially through regional syndications. The media spokesperson spoke calmly and convincingly something not-for-profits sometimes find difficult to master. The media results for that quarter were the best ever.
Landing an overseas gig is always fabulous. Clinton Communications accompanied the executive of a start-up and managed the investor relations program in NYC. Co-ordinating back-to-back meetings in inclement weather and advising our client on the specific personalities and machinations of the people we were meeting with was exciting. Presentations had to be short and spot on. Successfully convincing venture capitalists to part with their money in a tough economic climate was a career highlight.
Not all of our projects are for organisations. At times we are engaged to raise the profile of individuals. One such project centred on a celebrity attempting to gain a larger presence in Australia and overseas. The project involved a targeted campaign including media work, charity work, hard copy and soft copy documentation supporting the transition, in addition to a re-defining of the individual’s image. What a blast!