One-day, two-days or even half a day if time is tight.
We run our courses in the offices of our clients however, an external site can be sourced by us.
Changes in the media over the last decade suggest that reporting events is more diverse, unstructured and less fair than it ever has been. How then, can novices get in the game? Designed for people who represent organisations and need to interact with traditional and non-traditional media channels, this course covers how to come across as knowledgeable and eloquent during media interviews and how to run a media campaign.
Key learning areas
Defining the media in Australia and internationally
Making the news – what works best
Achieving results from the media
Building relationships with the media
Developing a media campaign – long or short
Running the campaign as a project
Framing your messages and staying on topic
Choosing the best possible representative
Preparing for an interview
Writing a media release
Measuring the results.
Major benefits of the course
Business benefits of this course include:
Improved business performance and productivity
A tangible return on training investment
Competitive advantage due to excellent outbound and inbound communication
Increase in reputation and word of mouth referrals
Greater employee satisfaction and retention
Streamlined media processes and training knowledge
Becoming known by the media as a reliable source
Gaining publicity via media channels than through marketing budget dollars.
The finer points of this course include:
It can be delivered anywhere in Australia or internationally
Anyone at any career level can attend the course and benefit from it
All participants receive a colour certificate on completion
There is ample time for discussion, interaction and individual attention
The course is delivered by experts in the subject matter
Hands-on exercises and tasks are customised to the everyday roles of participants
The comprehensive manual is an excellent resource post-training
Contemporary training methodologies and adult learning principles are utilised
The trainers deliver the material in an engaging and inclusive style.
About Clinton Communications
We specialise in written and verbal communication. Our offering includes training, communication and documentation services. We provide powerful, customised solutions designed to improve business performance and develop and retain a skilled workforce.
Please contact us with any questions you have or to request a proposal for delivering training in your organisation.